with better photos.
When selling your CNC machinery, it's critical to have good, accurate photos of the machine. Here's the reason: Machines with good photos sell faster and for higher prices. Taking better photos might take a little bit more time, but really, the effort is worth it. And we can help.
This quick guide to taking photos of your manufacturing equipment can help you take effective images that will showcase your machine, and help you get more cash. Faster.
1. CLEAN IT UP.
Customers are only interested in what they are purchasing. Any extraneous tools, machines, or materials detract from a clear view of the machine. Clear away the space in front of and to the sides of your machine. Move cords out of the way. Remember to thoroughly clean and polish your machine inside and out before taking photos.
2. TURN ON ALL THE LIGHTS.
We see TONS of machine images that are too dark. Turning on all the light sources you have available will help your machine look brighter and newer. Double-check to make sure your camera's flash is on before beginning to shoot.
3. FOCUS AND ALIGN.
Make sure the machine is crisp, clear, and in focus. Not sure? Tapping on your screen once will refocus your camera phone.
Angled or tilted photos can distort the proportions of your machine. Check to make sure that as you are taking the photo, the face of your camera is completely parallel to the vertical lines of the machine. Horizontal images are typically better for most machinery.
4. TAKE THE PHOTOS YOU WOULD WANT TO SEE.
Potential buyers need to see all the critical aspects of the machine. Remember to photograph any parts of your machine that might add value. Here is a generalized shot checklist:
-Photos of the entire machine from straight on, with doors open and doors shut
-Photos taken from a 45 degree angle, either side
-If applicable, take photos of the inside of the machine including the spindle and any other important moveable parts
-Take a photo of the controller
-If applicable, pull up the hours on the screen and snap a photo so the numbers are legible
-Take a close up of the serial plate, and make sure the number is legible
5. UP YOUR GAME.
Consider taking a video of the machine in operation. We know that machines that are listed with videos have higher views, and higher views translate into faster sales.