Privacy Statement

 

 

Protecting your privacy is an important priority of Machinery Marketing International, LLC, an Illinois limited liability company (hereinafter referred to as "MMI," “us” or "we") and we are committed to maintaining strong and meaningful privacy protections.  The privacy of your information is a significant responsibility and we value the trust you place in us.

 

To help you understand what information we collect, how we use it and your options regarding certain uses of this information, we encourage you to read this Privacy Statement (this “Privacy Statement”), which applies to any visitors of MMI’s sites, including, without limitation, MMI’s website located at www.mmi-direct.com (the “Site”), any users of services, applications and tools MMI offers (collectively, the “Services”) and any other customers of MMI (all of whom may be referred to as “you” in this Privacy Statement), along with MMI’s Site Usage Terms and Conditions located at [https://mmi-direct.com/terms-and-conditions], incorporated herein by reference (“Site Usage Terms”).

 

BY USING OR ACCESSING THE SITE OR SERVICES, YOU ACCEPT AND AGREE TO BE BOUND AND ABIDE BY THIS PRIVACY STATEMENT. PLEASE READ THIS PRIVACY STATEMENT AS WELL AS THE SITE USAGE TERMS CAREFULLY.

 

YOU MAY NOT ACCESS OR USE THE SITE OR SERVICES IF YOU (A) DO NOT AGREE TO THIS PRIVACY STATEMENT AND ALL OTHER TERMS AND CONDITIONS INCORPORATED HEREIN BY REFERENCE, (B) ARE NOT AT LEAST 18 YEARS OLD OR (C) ARE PROHIBITED FROM ACCESSING OR USING THE SITE OR SERVICES BY APPLICABLE LAW.

 

YOU HEREBY REPRESENT THAT YOU (A) HAVE READ, UNDERSTOOD AND ACCEPTED THIS PRIVACY STATEMENT AND ALL OTHER TERMS AND CONDITIONS INCORPORATED HEREIN BY REFERENCE, (B) WILL BE FINANCIALLY RESPONSIBLE FOR YOUR USE OF THE SITE AND/OR SERVICES, (C) ARE AT LEAST 18 YEARS OLD AND (D) MAY OTHERWISE ENTER INTO AND FORM BINDING CONTRACTS UNDER APPLICABLE LAW.

 

IF YOU CHOOSE NOT TO ACCEPT THIS PRIVACY STATEMENT, YOU MAY NOT ACCESS OR USE THE SITE OR SERVICES.


WHAT TYPES OF INFORMATION MMI COLLECTS                                                                           

 

MMI gathers information from you in two ways: (1) information you provide voluntarily, including, without limitation, during voluntary registration or related to Equipment listings, and (2) information passively collected through technologies, such as cookies, web beacons and server log files.

 

Information You Provide. The “personal information” we collect includes information you provide us, which may consist of name, postal address, telephone number, email address, date of birth, demographics, activities, location information and payment information and other reasonably identifying information relevant to customer surveys, and/or offers.  Personal information does not include “de-identified,” “anonymous” or “aggregate information,” which are not associated with a specific person or entity.  You may give us personal information in a variety of ways, including, without limitation, when you:

 

(A)          Purchase or use any Services or engage in other online transactions on the Site; 


(B)       Sign up for our membership or otherwise receive our publications, email communications, and feeds from blogs and social media, link to our social media platforms, and use our application (e.g., addresses for email and other electronic communications, log-in information, social media account information).


(C)         Communicate with us through our Contact Us page (please note that you should not send confidential or proprietary information to us via email, other electronic communication, or via a post to a public platform); or


(D)          Download content from the Site and when you otherwise knowingly provide personal information to us.

 

Information Collected Automatically. We automatically collect information about you or the browser or device you used to access the Site or to transmit information (such as hardware model, operating system version, unique device identifiers, and mobile network information including phone number), log information (Internet Protocol address, browser type, system activity, hardware settings, browser settings and language, date and time of access, last URL visited, cookies, how you used the Site), cookies that may uniquely identify your browser, and, if you enable Site features that are enabled for location detection, we may collect information about your actual location (such as GPS signals and other geo-location data), when you access the Site, using automated means such as cookies, web server logs, web beacons and JavaScript. We may link information we automatically collect with personal information for any lawful purpose, such as to improve and analyze the use of our Services, to improve the visitor experience at the Site or our membership, to deliver services or products, to communicate with you, to monitor the security and integrity of the Site and to analyze our operations. We may also send a “cookie,” “pixel tag,” clear gif or web beacons to your device that contains identification unique to the device you are using. The information we receive through cookies, web beacons and similar technologies may enable us to recognize users across devices, such as smartphones, computers, tablets or related browsers. Depending upon your device or computer, you may be able to set your browser(s) to reject cookies or delete cookies, but that may result in the loss of some functionality on the Site.  

 

HOW MMI USES YOUR INFORMATION                                                                                            

 

Our primary purpose in obtaining your information is to provide you with the Services as efficiently as possible and communicate with you in various ways. For example, MMI uses your personal information to identify you as a customer, to set up and administer your account, to take, process, and deliver your bids for equipment, to process or obtain payment of your orders, and to provide you with effective customer service and/or technical support. More specifically, we may use the information you provide directly to us and information collected by automated means for a number of purposes, including to:

 

(A)         Process, evaluate, and respond to your purchases, requests, inquiries, and applications; 

 

(B)         Create, administer, and communicate with you about your accounts, including by email; 

 

(C)   Contact you with marketing communications online and offline (including co-marketed and co-branded communications), and compile aggregated statistics and determine the effectiveness of our promotional campaigns; 

 

(D)       Display relevant advertising to you on the Site and across the Internet for MMI, our co-marketing or co-branding partners or other third parties (such as third parties that wish to display ads or other content on our Sites); 

 

(E)         Verify your identity and track how you use our Site; 

 

(F)         Operate, evaluate, and improve our business (including developing new products and services; manage our communications; 

 

(G)      Perform market research and data analytics and data enhancement; determine and manage the effectiveness of our advertising and marketing; analyze, improve and customize products, services, the Site and communications; administer the Site; 

 

(H)         Perform accounting, auditing, billing, reconciliation, and collection activities; 

 

(I)            Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure and quality; or 

 

(J)     Comply with and enforce applicable legal requirements, industry standards and our policies and terms, such as our Site Usage Terms and Conditions. 

 

WHEN WE SHARE YOUR INFORMATION     

                                                                                   

Sharing With Affiliates, Successors and Assignees. We may share any of the information we collect with affiliated companies under common ownership or control, such as companies that are part of the MMI family of companies, and any successors and assignees of MMI. We share information with our affiliates so that they may provide you with information regarding products and services that may be of use to you, and for any other use set forth in this Privacy Statement. If we choose to share information we collect in this fashion, we will require our affiliates to honor this Privacy Statement.

 

Sharing With Nonaffiliated Third Parties. We may share any of the information we collect with any nonaffiliated third parties, such as dealers, original equipment manufacturers or potential buyers or sellers, with whom we offer co-branded, joint, or customized products or services, or other parties whose offers of services or products we believe you may wish to receive. This information may include, for instance, your contact information and information about your purchases or likely interests. Third parties may use non-personal information in order to display advertising that reflects the interests and preferences of our user community.

 

Sharing With Service Providers. We share personal information we collect on the Site with our service providers. These may include, for instance, third parties that provide services to us regarding email marketing, market research, data analytics and data enhancement, customer service, site operations and hosting, systems management, accounting, auditing, billing, reconciliation and collection activities.

 

Sharing of Aggregated or Anonymized Data. We may share aggregated, anonymized or de-identified personal information with any third party, without any restriction, including through the use of cookies and other automated technologies. We may share personal information at your request.

 

Sharing As Required by Law and at Our Discretion. Subject to applicable law, we may disclose information about you: (A) if we are required to do so by law, regulation or legal process, such as a subpoena; (B) when we believe disclosure would be appropriate in response to requests by government entities, such as law enforcement authorities; (C) when we believe disclosure is necessary or appropriate to prevent physical, financial or other harm, injury or loss to ourselves or any person (including regarding any potential violation of the law or our terms or policies); (D) in connection with an investigation of suspected or actual unlawful activity; or (E) for fraud detection and prevention.

 

Sharing Upon Corporate Events or Changes. We also will transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (such as in connection with a merger, acquisition, reorganization, dissolution or liquidation) or take steps in anticipation of such a transaction.

 

Third Party and Social Media Plug-Ins. Third parties may collect information about your online activities over time and across different websites when you use the Site. For example, we may enable social network plug-ins, whereby those social media providers embed content and tools on our Sites (i.e., the plug-ins), which may collect personal information directly from you in connection with your interaction with such content and tools. Such providers' use of the information is subject to their own privacy policies, which we recommend you review. We are not responsible for such providers' privacy practices, which are not covered by this Privacy Statement.

 

HOW WE PROTECT YOUR INFORMATION   

                                                                                  

We use a variety of physical, electronic and procedural safeguards to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction while it is under our control. Employees are trained on the importance of protecting privacy and on the proper access to, use and disclosure of personal information.  Under our practices and policies, access to sensitive personally identifiable information is authorized only for those who have a business need for such access.

 

Although we work hard to protect personal information that we collect and store, no data security measures are 100% secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use or disclose personal information. MMI maintains security and incident response plans to handle incidents involving unauthorized access to private information we collect or store.

 

If you become aware of a security issue, please contact us at the address, email address or telephone number provided at the bottom of this Policy Statement.  We will work with you to address any problems.

 

We retain information only as long as reasonably necessary for business, accounting, tax or legal purposes.  When we dispose of personal information, we use reasonable procedures designed to erase or render it unreadable (for example, shredding documents and wiping electronic media).

 

YOUR CONTROL OVER PERSONAL INFORMATION   

                                                                                                                                                         

We strive to keep our customer records as accurate as possible.

 

If you have provided personal information to us and wish to revoke our use of it, you will need to send us a written request (first class mail, email, or other reliable form of written communication) to delete or cease use of your personal information. We are not required to alter or delete information stored for purposes of backup or disaster recovery. In addition, you should be aware that may not technologically possible to remove each and every record of information you have provided to use from our servers.

 

You play an important role in ensuring the security your personal information. We encourage you to use safeguards to protect your information. Please remember that you are solely responsible for maintaining the secrecy of any password you use to register and you should always be careful and responsible whenever disclosing information online.

 

You should be aware that if you voluntarily disclose personal information online in a public area, that information may be collected and used by others. We do not control the actions of our visitors and registered users. If you disclose personal information in a publicly accessible place in the Site, you do so at your own risk and you understand that your submitted information may be collected and used by others to send you unsolicited messages, advertisements, or for other purposes. The foregoing does not waive MMI’s right to enforce any legal and contractual rights it may have against those who scrape, crawl or extract data from the Site, including any such restrictions that may be set forth in our other posted terms and policies.

 

If you register with the Site, from time to time, we may email you with informative messages about our services or third party products and services we believe may be of interest to you. If you do not want to receive these types of emails please let MMI know by email to info@mmi-direct.com.  MMI may also provide opt-out information in its marketing communications via an "unsubscribe" link in communication emails, which would unsubscribe you from any further communications from us that are unrelated to a service we are providing or are required to provide to you. Please note that it may take us some time to process your requests, consistent with applicable law. Note that you do not have the ability to opt-out of non-marketing communications that we send you in connection with the use of our Services, such as when you have engaged in transactions with us.             

 

PAYMENT INFORMATION


Your credit card, wire transfer or other payment information may be transmitted to a third party processor.

 

INFORMATION ABOUT CHILDREN


We are committed to protecting the privacy of children. The Site is not designed or intended to attract or target children under the age of 13. The Site does not collect personal information from any person whom we actually know is under the age of 13.  If you are under the age of 18, you may use the Site only with permission of a parent or guardian.

 

CALIFORNIA PRIVACY RIGHTS


California Civil Code Section 1798 entitles California customers to request information concerning whether a business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. As stated in this Policy Statement, we will not sell or share your personal information with non-affiliated companies for their direct marketing purposes without your consent. California customers who wish to request further information about our compliance with this law or have questions or concerns about our privacy practices and policies may contact us as specified in the contact provided below.

 

LINKS TO OTHER WEBSITES, APPLICATIONS


At the Site, we may provide links to third party websites. We are not responsible for the content or information collection practices of those sites, including their privacy policies. Please review their privacy policies and content or information collection