When Shopping for CNC machinery, buyers want reassurance that the machine is in good working order. By including a video with your machine listing, buyers have a much better sense of the quality they are getting if they purchase your machine. These clips provide valuable information to the viewer that photographs cannot. We know that Machines that have a video posted are viewed more often, and machines that are viewed more often, sell faster.
1. HORIZONTAL IS BETTER.
Always hold your camera horizontally to capture full, wide-shots of the machine. Avoid changing the orientation of the camera halfway through the video. Try to keep the camera parallel to the vertical lines of the machine. Angling or tilting the camera distorts the video.
2. QUIET PLEASE.
Potential buyers want to hear the sound of the machine running. Eliminate background noise and employee conversation to direct the viewer's attention to the machine.
3. SHOW RELEVANT FUNCTIONS.
Start the video with a wide shot of the entire machine, while it is running. Walk slowly toward the machine, focusing on the central moving parts. If possible keep the doors open while filming all relevant functions of the machine such as tool/turret changing, a full spindle cycle, and a through-spindle coolant.
4. SEVERAL CLIPS IS OK.
It can be hard to get all the relevant information into one take. Don't worry about it. We can edit several clips together into one seamless video.